Social media has dramatically reshaped the world of communication and engagement.
Today close to a third of the world’s population uses social media on a regular basis.
It seems social media users can be categorized into various camps depending on how they use the medium.
Some seek passive information, entertainment and engagement on social media platforms. Others use social media as a tool for research, promotion and making connections.
And finally others could be termed social media leaders: those who use social media as a highly strategic and powerful tool for growing their own broad communities, expanding their sphere of influence, and shaping conversations throughout the online world.
Here are seven signs that you are a social media leader:
1, You Are Obsessed With Being Succinct
“Less is more” has always been the bedrock of strong communication. With attention spans at all-time lows, brevity is crucial to engaging social media audiences today.
Social media leaders understand this and appreciate that social media audiences want clear, crisp and quality content that gets to the point quickly. Without succinctness of approach, social media audiences will simply move on to some else’s content, leaving yours to float around in online obscurity.
2, You Are Visually Driven
Social media today is entrenched in a new visual era. Photos, graphics and videos bring online communication to life, and this is increasingly true on social media platforms.
Taking the time to curate or create compelling visual and/or video content is a key to engaging audiences on social media today.
3, You Stay Informed
Social media leaders stay on top of the hot issues of the moment and often link their content to those topics. This gives social media leaders a built-in relevancy to engage and expand their online audiences.
Social media provides a wealth of simple tools to stay on top of what the world is talking about.
On Twitter users can instantly see what’s being talked about – or trending – in any part of the world in real time. Searches can be tailored geographically allowing you to zero in on what’s trending uniquely in different countries and major cities of the world.
Social media users take full advantage of these tools as their lens into where the world stands at a given moment in time.
4, You Listen as Much as You Communicate
By definition, social media is designed to be a forum for two-way communication. At its most effective, social media is a powerful mechanism for building relationships, communities and engagement online.
Unfortunately, more often than not social media is dominated by the blasting out of one-way information and content.
Social media leaders use the many online platforms that social media provides to build relationships by doing at least as much listening and responding to other user’s content as they do distributing their own information and opinions. They understand that there is a reason we were all born with two ears and one mouth.
5, You Think Before You Type
Expressing bold opinions on social media is valuable and can trigger healthy and rigorous debate and dialogue on important topics.
But social media leaders think before they type. They avoid expressing outrage and anger and under no circumstances do they bully people online who they disagree with. They think first and focus on providing thoughtful comments, opinions, information and quality content that online audiences will find useful and insightful.
6, You Are Transparent
Transparency is the price of admission to the digital world, and this is particularly true on social media.
Social media leaders are honest, open and transparent about who they are in their online communications. They are clear about what they bring to the table in the online conversations and platforms they participate in.
7, You Host Your Own Blog
Amidst the crowded and growing tool box of digital communication vehicles, the blog has emerged as one of the most effective online avenues for driving personal, professional and organizational influence.
The big social media leaders of today and tomorrow are taking full advantage of this potent tool as a hub for their online identities.
Their blogs are leveraged to provide valuable information and content to audiences throughout the social media universe. In the process they position themselves as thought leaders within their own areas of expertise.
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