Ten ‘hot’ social media terms you should know in 2017

As social media has exploded over the past decade, a new type of language has grown along with it.  There words in our everyday vocabulary such as “share,” “like,” and “post,” that have taken on new meaning within the context of social media.

Here are 10 social media terms that are growing in popularity that the most sophisticated social media users should know and understand:

1,   Trendjacking

When someone tries to capitalize on a topic that is trending on social media by injecting their own content into the conversation that has no relevance to the trending discussion. Trendjacking can be annoying to social media audiences and an easy way to disengage online publics.

2,   Triage

A system for prioritizing incoming social media messages to determine their level of urgency and the appropriate response. Having a social media triage system is particularly important for large, high-profile corporations and brands who receive high volumes of inquires and complaints via social media.

The term is derived from hospital emergency rooms where it is vital to quickly determine the urgency of various health situations in order to prioritize patient care.

3,   Vlogging

Vlogging is one of the fastest-growing practices on social media. A vlogger is basically a blogger who uses video, as opposed to copy, as the main form of content on their blog.

4,   Dark Social

Dark social is the sharing of online content through private digital channels such as email and text messaging as opposed to sharing the content on public social media sites like Twitter and Facebook.

Dark social is becoming a big focus for social media marketers because it represents a large portion of the sharing of online content, but it is harder to track and measure than content shared on public social media platforms.

5,   Subtweeting

Subtweeting involves criticizing or disparaging someone on Twitter through a tweet without including them or their Twitter handle in the message. It is a frowned-upon behaviour since it basically means talking about someone negatively behind their back but doing it publicly on social media.

6,   Like Baiting

Overtly requesting likes or shares of your content on Facebook. Many users participate in like baiting in order to increase their Facebook fan base and grow their online engagement. The problem is that strong social media engagement is based on the sharing of quality content, not on a plea to get others to share content simply for the sake of sharing.

7,   F4F

F4F is social media language meaning “follow for follow.” The term is growing in popularity on social media sites like Twitter and Instagram when users invite people to follow them with the offer that they will follow their followers back.

8,  Creeping

Social media is a fantastic research tool for finding information on almost any topic imaginable. However, it seems there is a fine line between researching and creeping on social media. To creep is to spend a great deal of time, on an ongoing basis, looking through a specific individual’s social media profiles, posts, background and information. It is almost considered a form of online stalking.

9,   Click Baiting

The practice of posting misleading or shocking headlines in order to get readers to click through to content online. The problem with click baiting is that the content often has little to do with the headline, which can disappoint, anger and disengage online audiences.

Click baiting has become common on social media due to the intense competition for audience attention; it is often done simply to generate new page views or advertising revenue.

10,   Verified

A social media account that is verified is one that is specifically tagged as being legitimate and authentic. Verified social media accounts are usually reserved for high-profile figures or brands as a way of protecting the authenticity of the person or company who operates the social media account and distinguishing the account from copycats.

Source: Online research including Hootsuite

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Author: Andrew Pelletier

Andrew Pelletier, APR, ABC. Multi-award winning international communications advisor, professor & blogger.

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